Oxygen Activeplay have developed into the UK’s leading trampoline park venue. With parks open across the nation, and with several more in the pipeline, they recognised the need to develop a new brand identity aligning with their visions.
zynk we’re briefed to align the old Oxygen sites to their new and energetic brand identity. A complete re-design of their brand guidelines meant their previous sites no longer resonated with their visions. The task was to unify the interior design across existing and upcoming sites, creating a consistent fun and exciting feel.
The Acton, Croydon, Romford, Wilmslow, and Rayleigh sites have undergone a remarkable transformation. The traditional yellow and blue colour palette has been replaced by pastel hues, immersing users in a dynamic and energetic environment.
New function areas have been designed to develop the park into a multipurpose space. Purpose-built birthday party rooms offer a venue for larger celebrations, while “cosy cafes” provide a sanctuary for parents to enjoy panoramic views of the park’s excitement.
The new focus on providing a wide range of activities is present across all the parks, with new additions such as climbing walls, immersive team games, ninja courses, giant airbags/foam pits and even trapezium/rope swings. The new design is an attempt to evolve from traditional trampoline parks into ultimate activity hubs for all ages and interests.
With several new projects in the pipeline, the bouncing revolution will continue to sweep across the country. zynk will be continuing the work with Oxygen to ensure that a fresh and exciting feel is designed at each facility.