Horizon Fitness
The Client
Horizon is Oman’s leading health and fitness provider. Established in 1997, it has now grown to more than 23 venues with ambitious plans for further expansion.
The Brief
Over the next four years, Horizon plans to increase its portfolio to over 37 sites and asked zynk to create a design blueprint for future venues. zynk’s brief included redefining the entire Horizon customer experience from brand identity through to interior personality for each venue.
The Solution
zynk presented Horizon with three different design directions before proceeding with an agreed primary colour palette comprising blue, yellow and purple. Internal configurations were reconceptualised to improve customers’ journeys from initial sign-up through all health and fitness zones. zynk also had to consider cultural requirements for separate male and female areas, plus mixed areas for expats, ensuring the smooth processing of all members between each zone.
“Horizon is well-established in Oman, so we needed a designer with a proven track record in gym design and brand identity; someone who could create a distinctive character for the interior of our clubs that would remain relevant for the next 10 years.
Following a search of UK gym and leisure designers, we saw the portfolio of work that zynk had completed and knew immediately that Stavros and his team could provide what was required. Not only is zynk creative, they also have in-depth knowledge of the operational requirements of a Club which is essential for our business model because it incorporates both mixed facilities and ladies only”.
Azzan Albarram, Managing Director Horizon Fitness
