Fusion Lifestyle Gym

Fusion Lifestyle

HIIT Studio Design

Fusion Lifestyle – IntenCity

Fusion

The Client

zynk has recently completed the design of its fourth IntenCity studio for Fusion Lifestyle at Park Road Pools and Fitness, Haringey. The 1500sq ft facility will provide five different genres of HIIT training classes.

The Brief

IntenCity boutique HIIT fitness studios are located within existing leisure centers so zynk was briefed to create a distinctive character which reflected the unique exercise experience, without alienating existing members.

The Solution

zynk took its cue for the brand’s striking red and black aesthetics from the core purpose of the HIIT classes which is to take participants’ heart rates into the red zone of their personal MyZone™ monitors. Careful spatial planning ensures the studios can timetable substantial classes to guarantee a satisfactory ROI.

Fusion Lifestyle Meet Greet Desk
“We are delighted that the studio creates a striking focal point within the existing gym and effectively communicates to members that they can expect a different training experience with IntenCity. As part of the brief, Zynk has also future proofed our brand identity by subtly evolving it without moving away from its core values.”

Darren Anderson, Group Fitness Manager

Fusion Lifestyle Functional training turf track
Fusion Lifestyle Gym interior design
Fusion Lifestyle gym intencity
Fusion Lifestyle hiit studio
Fusion Lifestyle functional area
Fusion Lifestyle gym design