Digme
The Client
zynk Design is the design partner for all Digme Fitness Cycling and HIIT training studios, including its flagship site located in Rathbone Square.
The Brief
Create a portfolio of training studios offering clients a consistent brand experience and place Digme’s trademark indoor cycling at the centre of the design and layout.
The Solution
zynk Design worked with Digme’s codified brand principles to create an exciting interior which engages and motivates participants. The relatively conservative footprint of each studio required precise configuration of all exercise zones in order to maximise the space from an operational and commercial aspect.
“This site is an exciting venue for the brand, so we have been determined to create a studio that reflects this. The relatively conservative footprint that our studios operate in means we need the skill and experience of Zynk to ensure we can maximise the space from an operational and commercial aspect.
Zynk has also taken our new codified brand principles and created an exciting studio concept which, together with our own commitment to delivering the best classes in town, will inspire members to work out and achieve great results.”
Geoff Bamber, CEO of Digme Fitness
