How corporate wellbeing can improve brand perception

Recent studies have shown that 71% of consumers prefer buying from, or working with, companies that are aligned with their values. What’s more, 90% of consumers have said that it is important to them that brands take care of their employees.

Given the recent pandemic-related stress and health concerns, it’s no surprise that 81% of large companies offered a workplace wellness program in 2020. 

The demand for value-driven businesses and corporate wellbeing strategies are increasing more than ever before, especially given that there is a prevalent correlation between your staff’s wellbeing and happy customers. 

With that in mind, here are some ways that a strong corporate wellbeing strategy can improve brand perception.