CityFit, Poland’s number one low-cost gym operator, is expanding its portfolio with the addition of two new sites in Warsaw and Poznan. zynk, the brand’s inaugural design agency, will be evolving the gym brand architecture with the introduction of new social zones in CityFit venues.
CityFit has rapidly established itself as the number one low-cost gym chain in the country. It currently operates 15 sites which all provide members with 24-hour gym access and a timetable of group exercise classes.
Now the gym chain is evolving its facilities to deliver a full-service experience that will include inviting relaxation zones and lounge areas to facilitate socialising between members. In addition to the new sites, zynk is embarking on the extensive refurbishment programme of existing gyms, remodelling interiors to incorporate the new relaxation zones and lounge areas.
“CityFit has worked with zynk from the inception of the brand, to create a distinctive interior personality that communicates the pioneering concept of the budget gym, which was new to Poland at the time,” explains Ewa Morawska, operations and administrations manager. “Now our service is evolving slightly we need the expertise of zynk to ensure there is a consistency between all of the sites. In particular, when it comes to revamping our older sites we know that zynk will be able to incorporate the new areas into existing footprints without compromising our customers’ experience.”
In addition to gym brand architecture, zynk has experience in hotel leisure facilities design, gym design, boutique fitness studio design, hotel spa design, home gym design, health club design, HiiT Studio Design, fitness studio design, indoor cycling studio design and restaurant design.
We have worked in the health, wellness and leisure markets for more than 20 years. During this time, our team of specialist interior architects and designers have a proven track record for creative design solutions that contribute to the successful operation and profitability of health, fitness and wellness venues.
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Contact zynk managing director and founder, Stavros Theodoulou on 07866556610 or email firstname.lastname@example.org.