The Hut Group

Corporate Gym Design

The Hut Group

The Brief

Zynk have recently completed the design for e-commerce giant The Hut Group’s executives and influencers gym, located in the new ICON Studios in Manchester.

The 4,000 sq/ft space has been designed to include a completely immersive experience that can morph from a cutting edge workout space to a dynamic branded environment, with an AV system never seen before in a UK gym.

The Gym consists of multiple zones including Strength, Free weights, Cardio and Functional, with luxury changing rooms and accessible facilities.

Utilising Technogym’s Skill, Artis and Pure Strength ranges, each zone has rows of LCD screens that have been placed behind mirrors. These screens can be activated individually, giving users a completely immersive experience. Alternatively, the screens can be linked to run branded promotions for products such as My Protein, ideal for photoshoots when the company has brand ambassadors and influencers working out in the space.

The main feature of the gym is located above the Functional Zone: a suspended cube of LED light fittings that can work in unison to generate 3D images. These images can be used for training and functional programmes, or as brand promotion.

The overall design direction and materiality reflect that of urban luxury with the use of hot-rolled steel panels, pale oak, cement renders and nickel mesh.

Zynk are also working with The Hut Group on their other projects including the Gym at their new HQ building THQ, and the refurbishment of the Gym and Studios at THG owned Hale Country Club.