Park Sports (formerly Will to Win) was established over 25 years ago with the goal of improving accessibility to quality, affordable sporting facilities in many of London’s iconic and beautiful Parks.
The brief was to develop a new brand which communicated the range of activities that Park Sports offer and one which firmly grounded the venues in their natural surroundings.
zynk’s graphic and brand design team created a dynamic active logo device which can be used across all media. Playing with green tones and shadow, the logo links back to the natural park environment, while the negative spaces create white lines, a reference to the tennis courts and the core offer. The strap line ‘Natures Playground’ also plays on the activity and product offer in a playful, community focused aspect.
zynk developed the brand name, brand architecture, brand identity, its application to several on and offline media and the brand guidelines document.