Client: Serco Leisure
Serco Leisure needed a new brand and interior personality for its operating brand which runs within a number of Local Authority sites it manages. Zynk created the new brand name, identity and interiors.
To develop an all encompassing new Health & Fitness brand which will appeal to a number of differing user groups.
Zynk developed a concept called 'Natural Vitality' which is expressed by a number of Natural Elements which come together to give a distinctive and unique personality.